A new pilot program recently rolled out, allowing some Hyundai auto dealers to sell vehicles on Amazon. This could be how you buy your next vehicle.
It’s true; you can buy anything on Amazon, including a Hyundai. Right now, it’s just for a small number of dealerships, but like other pilot programs on Amazon, it’s just the beginning. So, how does it all work? Well, it’s a lot like other online car sales platforms.
A Digital Shopping Experience
So, now, when you go to Amazon to shop for your coffee filters, phone cases, or a new outfit, you can also grab a Hyundai while you’re at it. Shoppers can search Amazon for vehicles that are available in their area, whether it’s by model, features, or trim, and choose the car they want. Then, just like with other Amazon purchases, check out online. Of course, with a purchase a large as a vehicle, you’ll get some extra financing options, but it all takes place right within the Amazon platform that you’ve come to know and trust. You can then choose to have the car delivered (it won’t come in an Amazon box) or go to your local Hyundai auto dealer and pick it up.
Next-Generation Hyundai Vehicles
This partnership is about more than just buying Hyundai models on Amazon. The next generation of Hyundais will feature Alexa Built-In. This Alexa experience will bring hands-free connectivity to the road, giving drivers the same type of experience they have at home with Alexa in their vehicle. Drivers or passengers can ask Alexa to play a podcast or update a to-do list while driving to work. Alexa Built-In also allows users to control things in their home from the road. If you have a smart home, just ask Alexa to turn the heat on while you’re on your way home from work or ask her to make sure the doors are locked after you leave in the morning.
One of the best things about this system is that some Alexa features will still be available even if you don’t have internet available where you’re traveling.
Changing the Car-Buying Game
Buying a car online is not a new concept, especially in the electric car market. Some electric vehicle companies, such as Tesla, sell their vehicles only through their websites, and other sites, such as CarMax and Carvana, allow customers to shop, finance, and make their purchases from their computers. The Amazon partnership with Hyundai creates a situation that’s not much different, except for the fact that you could also grab some other things and throw them in your cart at the same time.
Will You Buy Your Next Car on Amazon?
It’s probably not a surprise that although this is the first time Amazon will offer cars for sale on their website, it is just the beginning. They want to expand the program in the future and work with other auto dealers in addition to Hyundai to give their customers more options.
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