Both Tesla and BMW are building electric vehicles. With a century-long tradition of luxury excellence, BMW is as calm as it can be.
The trendy movement in the automotive industry is to build a brand that offers a line of EV models that can be driven and enjoyed as zero-emission models on the road. Some brands have worked toward the performance end of the spectrum while others are daily rides that can be used for your commute.
Compared to BMW, Tesla is an Upstart
You might not look at Tesla as an upstart company, but when you compare the history and development with BMW, you’ll find this brand is certainly an upstart in the automotive industry. For over a century, BMW has been building vehicles and offering us the variety we want on the road.
This brand has experienced a great deal of success when it comes to the models that have made it to the track along with the ones we see on the road. BMW has developed several different divisions to ensure we can have the performance we want on the road whether it’s a higher-powered M car or one of the newer electrified models from the i division, the BMW name has been around and had the success that would never allow it to be moved aside by a brand that has a focus in one area.
The BMW Admiration of Tesla
The fact that a German brand doesn’t appear to be threatened by Tesla has allowed the two brands to collaborate in many ways. Tesla has a great deal of focus in the electric vehicle market because every model they build is powered by electricity.
Last year, Tesla and the BMW i brand sold nearly the same number of total vehicles with BMW being much farther along when it comes to product development. The admiration that BMW has for Tesla allows them to watch and learn what this comparatively small company is doing for the EV market.
Production Process Lessons
While BMW shows this admiration and works to bring more models to the market through their i brand, it seems Tesla could also benefit by learning about production processes from this brand that’s been around for over 100 years.
BMW has perfected the art of production and distribution while Tesla appears to be working with a goal of doing things differently. This has, thus far, kept Tesla from being able to produce the number of vehicles per year that will make them a serious competitor in the global market and learn to offer a higher volume of vehicles.
With a production and distribution prowess that can be admired by all, BMW has the strength and security that will never allow them to feel they can be challenged by Tesla or any other upstart brand. The team at BMW can continue to learn from Tesla regarding the development of battery technology and the products we’ll want to drive out on the road.
You can expect to see a larger variety of i brand models that come from the German brand as they look to Tesla for the advancements in technology that can be used to improve the EV market.