Posts in Category

Genesis

The New Athlete in the Market

The New Athlete in the Market

One of the most important factors in ensuring the success of a brand, especially a new luxury brand, is the ability to offer a model that will make its way to be competitive at every level of the market. The transition from mainstream brand to luxury for Hyundai with the Genesis and Equus to the new Genesis brand with the G80 and G90 wasn’t a difficult one as both of these cars belonged in a luxury category to start with. In fact, the transition to the Genesis brand has been the biggest boon for the G90 (the former Equus) as the large and comfortable luxury model.